How ABHI and Soorty Financially Empowered Labor in Pakistan

Karachi, 1st May 2024 – On the occasion of Labor Day, ABHI and Soorty have released a documentary reflecting on transformative change and showcasing the impact of their collaboration on the lives of workers. From blue-collar workers to C-level executives, individuals from all walks of life have benefited from Earned Wage Access, experiencing financial freedom and security. The partnership, forged in the initial years of ABHI’s inception, has brought significant change to the lives of workers across Pakistan.

ABHI partnered with Soorty Enterprises, in 2022 and integrated its EWA platform into their HRMS system, ensuring industry-standard privacy and security protocols. Starting with a small group of workers, this partnership currently empowers approximately 20,000 Soorty employees. Through this collaboration, employees can now conveniently access a portion of their earned salary within 30 seconds via the ABHI app or SMS. This initiative has significantly contributed to the financial empowerment of employees at Soorty, thereby contributing towards the development of the country.

The documentary captures the essence of the partnership’s success through different use cases, whether it’s a factory floor worker or an executive suite. It sheds light on how AbhiSalary has revolutionized the way employees manage their finances, providing them with immediate access to their earned salaries whenever they need it. Earned Wage Access has revolutionized the way employees manage their finances, offering them financial support in times of unexpected expenses and reducing their reliance on high-interest or informal loans.

On the success of ABHI and Soorty’s collaboration to financially empower the workforce, Mohammad Zaidi, CCO at ABHI stated, “We believe financial wellness and access to credit is everyone’s right, which we aim to bring to all our customers. We have a long-lasting partnership with Soorty, where their employees have benefited from Earned Wage Access and fought inflation by accessing their earned salaries at any time of the month. We are proud to stand alongside Soorty in our commitment to championing the financial well-being of workers across Pakistan.”

Yousuf Dayala, VP of Finance at Soorty added, “​​Soorty is known for its organizational culture and the human capital is our prime asset. Due to the recent economic condition and especially the unbridled inflation, it’s quite difficult for the common man to maintain their social needs. We took ABHI on board in its early times and the reason behind was to empower our workers to withdraw their earned salary whenever they need it. Workers and the management, both are very happy with the facility.”

As organizations around the world increasingly recognize the importance of prioritizing employee well-being, the partnership between ABHI and Soorty stands as an example of employers coming together to create a positive social impact. The narrative surrounding financial wellness in the workplace is being reshaped, paving the way for a more equitable and empowered workforce.