LuLu Financial Holdings Partners with ABHI to Advance Financial Inclusion and Cross-Border Remittance Solutions
From left to right: Soumya Shetty – Director of Partnerships (ABHI), and Cleetus – VP of Business Transformation (Lulu Financial Holdings).
Dubai, UAE – May 15, 2025 – LuLu Financial Holdings, a leading global financial services conglomerate, has partnered with Abhi Middle East Limited to enhance financial inclusion and improve access to timely remittance solutions. As part of the partnership, workers in the UAE will be able to access their earned wages instantly and remit funds to their families back home through LuLu Exchange — without having to wait for payday.
Through this initiative, workers in the UAE will benefit from Earned Wage Access (EWA) and Send Now, Pay Later (SNPL) services, giving them greater financial flexibility and control over their income. By offering instant access to earned wages and enabling timely remittances, the partnership addresses a key financial need among expatriate workers, empowering them to support their families with greater ease and security.
Abhi, an embedded finance platform specializing in technology-driven solutions, will provide the operational framework for LuLuFin. This will enable customers to access their earned wages before their scheduled payday while also allowing employees to send money internationally instantly with the flexibility to defer payment. The service will be rolled out across all major corridors, with the launch for Pakistani customers scheduled for May.
Thampi Sudarsanan, Chief Executive Officer – LuLu Exchange UAE, said:
“This partnership with ABHI represents a bold step toward redefining financial connectivity for global diasporas. By leveraging cutting-edge technology, we aim to create a seamless bridge for expatriates to support their families, setting the stage for a future where financial inclusivity knows no borders.”
Omair Ansari, Co-Founder & CEO of Abhi Middle East Limited, stated:
“The partnership with LuLu Financial Holdings marks a significant step in enabling expatriates to access their hard-earned wages seamlessly and support their families back home without financial strain. By integrating ABHI’s technology with Lulu’s extensive market expertise, we are dedicated to promoting financial inclusion and providing underserved communities with greater flexibility and convenience in managing their finances.”
This partnership underscores LuLuFin’s commitment to enabling economic empowerment through innovative financial solutions. By joining hands with ABHI, a pioneer in digital financial services, the initiative will ensure that individuals and small businesses gain access to timely credit, which can be instrumental in fostering entrepreneurial growth and uplifting communities.
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About LuLu Financial Holdings
LuLu Financial Holdings is a leading global financial services provider, offering a wide range of services including cross-border payments, currency exchange, and financial technology solutions. With over 370 customer engagement centers in over 10 countries across the Middle East, Indian subcontinent, and APAC regions, and a commitment to innovation and customer satisfaction, LuLu Financial Holdings continues to set benchmarks in the financial services industry. Learn more at https://www.lulufin.com/.
For press inquiries, contact: Vishnu Prasad, vishnu.prasad@lulufin.com
About LuLu Exchange
LuLu Exchange is one of UAE’s leading financial services companies, providing remittances, foreign currency exchange and other allied services through a network of over 140 branches and digital solutions (LuLu Money App), to a cross-section of society, powered by a robust network and reputed partners with high standards of customer care. The company is part of the Abu Dhabi-based financial services conglomerate LuLu Financial Holdings.
About Abhi
ABHI is a fintech company at the forefront of the embedded finance revolution providing a comprehensive suite of solutions including Earned Wage Access, Payroll Processing, Payroll Financing, and SME Financing. The fintech company has established partnerships with over 550 companies driving economic growth and creating lasting social impact.
ABHI has gained recognition from Hub71 and Endeavor and was the first to be awarded Technology Pioneer 2023 Award by the World Economic Forum making fintech history in the MENAP region. Recently, ABHI has been selected as one of the Future 100 companies in the UAE.
For more information, visit https://abhi.co/
